Aaron Kiel featured our owner, Grant, and our establishment on Bar & Restaurant News on October 24th, 2024.
At Freddy J’s Bar & Kitchen, a family-owned and operated restaurant in the historic district of Mays Landing, N.J., they’ve noticed two distinct trends with on-premise beer preferences – the ongoing popularity of local craft beers on an average day and the strong interest in domestic beers on a sports or event day.
“On a regular day, local craft beers are a huge hit,” explained Grant Kneble, owner of Freddy J’s. “Beers like Garden State Beer Company’s Blue Jersey Beer, Coastal Evacuation by Cape May Brewery Co., and Tonewood Brewing’s Fuego are frequently requested by customers looking for unique flavors and supporting local breweries.”
On the other hand, when the atmosphere at Freddy J’s becomes more about socializing, playing games, or cheering on a favorite sports team on TV, the focus at the bar and restaurant shifts from flavor exploration to easy drinking with domestics beers, especially Yuengling, with lower alcohol-by-volume (ABV).
“I believe the ABV content of the beers heavily influences this shift in preference,” shared Kneble. “Many popular, local craft options tend to have a higher ABV, which appeals to customers looking for a richer, more flavorful experience. These craft beers are perfect for leisurely pairing with a meal, allowing customers to savor their complexity and unique taste profiles. Lower ABV beers allow customers to enjoy several drinks longer without becoming overly intoxicated. They provide a light, refreshing option that matches the pace of a lively event or game day, where people are looking for a beer, they can drink steadily without feeling weighed down or losing their edge. I’ve noticed that even local breweries like Wander Back Beerworks’ Lager are switching to this.”
Kneble, of Freddy J’s, said seasonal beers will always have their place, but there’s been a noticeable shift in customer preferences. “The excitement around certain standard seasonals, like Pumking and Mad Elf, has waned,” he revealed. “People gravitate towards unique and different beers that offer familiar tastes without the heavy feel. Bar and restaurant operators should watch for new brews that provide this balance.”
When it comes to beer menus, beer tastings, and related events this fall season, Kneble encouraged the bar and restaurant industry to create something special. “Make it an experience,” he said. “Build events around beer, incorporating themes that complement the season. Pair seasonal beers with food that enhances flavors and leverages fresh ingredients to create a memorable atmosphere.”