Aaron Kiel featured our owner, Grant, and our establishment on Bar & Restaurant News on February 23rd, 2024.
Grant Kneble, co-owner of Freddy J’s Bar & Kitchen in Mays Landing, N.J., said they’re getting adventurous…in 2024.
“It’s all about bringing those underappreciated flavors to the forefront,” said Kneble, “adding a dash of novelty to our comfort food lineup, and doing our bit for sustainability by using more of the animals.”
Kneble, of Freddy J’s Bar & Kitchen, said they’re all about the “smoked barbecue vibe” in 2024.
“Right now, brisket is king,” Kneble said. “We’re talking about our brisket cheesesteaks, quesadillas, and those Texas Twinkies that people can’t get enough of. Sales have skyrocketed, leaving even our killer chicken dishes in the dust. Clearly, folks are craving those hearty, unique flavors you can’t just find anywhere. It underscores the importance of quality and uniqueness, as these are not dishes readily found elsewhere, providing a distinct dining experience that patrons are increasingly seeking.”
Kneble, of Freddy J’s, suggested that operators keep their “ear to the ground” and pay attention to what’s trending, but also focus on profitability when updating a menu. “What’s buzzing in the food scene, especially in foodie cities, can inspire some great additions to your menu,” he said. “And don’t forget about menu engineering – it’s not just about what dishes are hot, but also about what’s making you money.”
Kneble said operators should experiment and have fun with their food menu, but they shouldn’t get too caught up in chasing every trend on social media. “Stick to what feels right for your spot,” he said.