Aaron Kiel featured our owner, Grant, and our establishment on Bar & Restaurant News on December 7th, 2023.
Tech Advancements, a Focus on Rising Costs, Creating Value for Guests
Grant Kneble, co-owner of Freddy J’s Bar & Kitchen in Mays Landing, N.J., said 2023 was pivotal for the bar and restaurant industry because of technological advancements and a shift back to pre-pandemic practices.
“Integrating AI tools like ChatGPT revolutionized customer service and brought fresh perspectives to creative aspects such as menu development,” shared Kneble. “This technology allowed us to tailor customer experiences and foster innovation in our culinary offerings, setting new industry benchmarks.”
Kneble said the industry also experienced a resurgence of pre COVID-19 marketing strategies, which benefit from new tech. “The revival of traditional sales and coupons mirrored an industry-wide trend toward normalizing prices and dining experiences,” he explained. “Alongside these positive developments, we faced the challenge of reduced organic reach on social media platforms. This required a strategic shift towards more innovative and engaging content creation. In this realm, tools like ChatGPT were instrumental in helping us maintain a compelling online presence in an increasingly competitive digital space.”
Looking ahead to 2024, Kneble added: “With the ongoing evolution of social media, using AI for targeted content creation will be crucial. I advise embracing technology for operational efficiency and crafting distinctive, immersive dining experiences that align with customers’ evolving preferences.”